by Julian Castelli | May 29, 2022 | Gears of Growth, Marketing, Sales Execution
The ‘missing million’ completely changed the tone and energy of the customer conversation, and we sold many deals without even demoing our software. Once we understood the true nerve, and we crafted a pitch that could reliably hit that nerve, we almost always won the deal.”
by Julian Castelli | Feb 19, 2022 | Crossing the Chasm, Gears of Growth, Growth Scaling, Marketing, Sales Execution
e question then, is how do you get this magical Net Revenue Retention? I spend a lot of time with clients and portfolio companies addressing this specific question, and I always start with the challenge of How can we get our clients to say: “May I Please Pay You More”.
by Julian Castelli | Nov 11, 2021 | Gears of Growth, Growth Scaling, Lessons from the Journey, Marketing, Sales Execution
Here are some steps to make sure that all members of your revenue organization are rowing together in the same direction:
by Julian Castelli | Aug 30, 2021 | Crossing the Chasm, Growth Scaling
Success in the early stages, however, does not always transfer forward into growth stages for either teams or their companies.
by Julian Castelli | Jan 30, 2021 | Gears of Growth, Marketing, Sales Execution, The 2nd Chasm
Kevin is responsible for delivering the next several stages of growth for the Company, and acknowledges that “what got us here….won’t necessarily get us to where we are going”.