The Struggle

The Struggle

Ben Horrowitz’s book The Hard Thing About Hard Things, is the most recommended book on our Leadership Podcast.  The most powerful passage in the entire book describes “The Struggle”.   The Struggle is when you wonder why you started the company in the first...
The Missing Million$

The Missing Million$

The ‘missing million’ completely changed the tone and energy of the customer conversation, and we sold many deals without even demoing our software.  Once we understood the true nerve, and we crafted a pitch that could reliably hit that nerve, we almost always won the deal.”