The Gears of Growth
We have found that sustainable revenue growth cannot be achieved by hiring a handful of superstars, achieving individual acts of heroism, or by implementing a single hack.
Leading Through Difficult Times
This post focuses on building culture as a key strategy for difficult times and is the first of three blog posts on the topic of culture. Here are a few other things to consider when leading your team through difficult times.
The Most Dangerous Metric In Marketing
Why is CPL so dangerous you ask? Because, stand-alone, CPL has zero relevance. In fact, you need four other modifying metrics to make CPL relevant and to put it in context. That’s correct – you heard me right – you need four other metrics to make CPL meaningful!
What Offense Are We Going To Run?
The key is to get started – and figuring out how to get started is helped when you have an overall plan. At the highest level, this is a strategy question, and one best determined at the executive level before hiring your Go-To-Market team.
Do You Have A 98 MPH Fastball?
The point of course, was that actions speak louder than words, and client commitment as demonstrated through signed contracts worth $1.5M of ARR speak louder than the complicated story of why the tech is possible.