by Michael De La Torre | Feb 20, 2020 | Growth Economics
A good friend of mine recently asked how we could apply the concept of acquisition to industrial manufacturing. He strongly suspected that his Sales investments weren’t pulling their weight, and he asked me to help him think through the problem. Here is what we came up with.
by Julian Castelli | Dec 8, 2019 | Growth Economics
Why is CPL so dangerous you ask? Because, stand-alone, CPL has zero relevance. In fact, you need four other modifying metrics to make CPL relevant and to put it in context. That’s correct – you heard me right – you need four other metrics to make CPL meaningful!
