by Julian Castelli | Dec 13, 2018 | Crossing the Chasm, Lessons from the Journey, Sales Execution
This solution to specific pain points was far more effective than showcasing the features of our wonderful product. In fact, as time went on we started doing less and less demos and de-emphasized the product features, focusing more and more on expected results and customer success.
by Julian Castelli | Jun 3, 2018 | Lessons from the Journey
In the end we had six layers which, when stacked on top of each other, resembled a killer birthday cake.
by Julian Castelli | Mar 7, 2018 | Lessons from the Journey
Adding salespeople to your team must be a delicate and calculated process to ensure you get the most out of them.
