Why is CPL so dangerous you ask? Because, stand-alone, CPL has zero relevance. In fact, you need four other modifying metrics to make CPL relevant and to put it in context. That’s correct – you heard me right – you need four other metrics to make CPL meaningful!
The key is to get started – and figuring out how to get started is helped when you have an overall plan. At the highest level, this is a strategy question, and one best determined at the executive level before hiring your Go-To-Market team.
The point of course, was that actions speak louder than words, and client commitment as demonstrated through signed contracts worth $1.5M of ARR speak louder than the complicated story of why the tech is possible.
