Wondering how to proactively position your company to be acquired some day? Strategic partnerships are a tried and true strategy.
In this episode of the Podcast, Scott Stone, former Chief Strategy Officer of Chargeback.com, explains how Chargeback formed and grew a successful partnership with Sift that allowed them to create a repeatable sales motion with mutual customers and prospects that accelerated their sales cycle. The process worked so well that it eventually triggered strategic discussions between the companies that led to Chargeback’s acquisition by Sift in 2021.
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