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A good friend of mine recently asked how we could apply the concept of acquisition to industrial manufacturing. He strongly suspected that his Sales investments
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Why is CPL so dangerous you ask? Because, stand-alone, CPL has zero relevance. In fact, you need four other modifying metrics to make CPL relevant
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The key is to get started – and figuring out how to get started is helped when you have an overall plan. At the highest
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The point of course, was that actions speak louder than words, and client commitment as demonstrated through signed contracts worth $1.5M of ARR speak louder
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I recognized the contrast between this legacy way of reporting and today’s best practices when I compared this reporting package with the one that I
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This solution to specific pain points was far more effective than showcasing the features of our wonderful product. In fact, as time went on we
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In the end we had six layers which, when stacked on top of each other, resembled a killer birthday cake.
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