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Knowledge Hub

Sharing our learnings along the way.

The Knowledge Hub – Your Gateway to Engaging Insights and Thought-Provoking Articles.

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The Gears of Growth

We have found that sustainable revenue growth cannot be achieved by hiring a handful of superstars, achieving individual acts of heroism, or by implementing a

Leading Through Difficult Times

This post focuses on building culture as a key strategy for difficult times and is the first of three blog posts on the topic of

Are You Burning Money Chasing Growth (Part 1)

A good friend of mine recently asked how we could apply the concept of acquisition to industrial manufacturing. He strongly suspected that his Sales investments

The Most Dangerous Metric In Marketing

Why is CPL so dangerous you ask? Because, stand-alone, CPL has zero relevance. In fact, you need four other modifying metrics to make CPL relevant

What Offense Are We Going To Run?

The key is to get started – and figuring out how to get started is helped when you have an overall plan. At the highest

Do You Have A 98 MPH Fastball?

The point of course, was that actions speak louder than words, and client commitment as demonstrated through signed contracts worth $1.5M of ARR speak louder

Are You Driving In The Rear View Mirror?

I recognized the contrast between this legacy way of reporting and today’s best practices when I compared this reporting package with the one that I

Nobody Wants To Buy Your Product

This solution to specific pain points was far more effective than showcasing the features of our wonderful product. In fact, as time went on we

The Birthday Cake of Complexity

In the end we had six layers which, when stacked on top of each other, resembled a killer birthday cake.

Hiring Salespeople? … That’s The Last Thing You Should Do!

Adding salespeople to your team must be a delicate and calculated process to ensure you get the most out of them.

Bassam Salem – Founder & CEO of AtlasRTX

Today we welcome Bassam Salem, the Founder & CEO of AtlasRTX, to the podcast. Bassam shares how he built one […]

Bassam Salem - Founder & CEO of AtlasRTX
Growth Elevated Leadership Podcast
Bassam Salem - Founder & CEO of AtlasRTX
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Joel Inman – CEO Lexicon Travel Technologies

Joel Inman shares insights from his 5 year journey leading Lexicon Travel Technologies. Joel shares some of the highs and […]

Joel Inman - CEO Lexicon Travel Technologies
Growth Elevated Leadership Podcast
Joel Inman - CEO Lexicon Travel Technologies
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Scott Beck – CEO of CHG Healthcare

Scott Beck shares how as CEO he grew ⁠CHG Healthcare⁠ into a multi-billion dollar enterprise, and how culture and listening […]

Scott Beck - CEO of CHG Healthcare
Growth Elevated Leadership Podcast
Scott Beck - CEO of CHG Healthcare
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Trail Marker: Hire Slow. Fire Fast.

Julian digs deep into the well known but hard to execute concept of “Hire Slow and Fire Fast” and how […]

Trail Marker: Hire Slow. Fire Fast.
Growth Elevated Leadership Podcast
Trail Marker: Hire Slow. Fire Fast.
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Maile Keone – CEO Listen Technologies

Today Julian Castelli sits down with Maile Keone, CEO of Listen Technologies, Assistive Listening and Communication Solutions for Inclusive Experiences. […]

Maile Keone - CEO Listen Technologies
Growth Elevated Leadership Podcast
Maile Keone - CEO Listen Technologies
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Trail Marker: Who’s In Your Corner?

Julian dives deeper into the idea of having a mentor or coach. As a tech leader, its lonely at the […]

Trail Marker: Who's In Your Corner?
Growth Elevated Leadership Podcast
Trail Marker: Who's In Your Corner?
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PDF Resources

Session 3 — AI Product Transformation

Thursday,
07/23/2026

AI Transformation Playbook - Stage 3 - AI Product Functionality

Stage 3: Embedded AI product functionality.

Nick Olsen - Building AI Into Your Product

Building the platform of the future — lessons and examples from the field.

Session 2 — Internal Process AI Transformation

Thursday,
06/25/2026

GE & Zaigo - Practical Internal AI Use Cases

Practical ways to use AI right now.

AI Transformation Playbook - Stage 2 - AI Process Transformation

AI Transformation Playbook

Session 1 — Knowledge Worker AI Enablement

Wednesday,
05/26/2026

Claude Skills Training Session

Build it. Save it. Use it today.

AI Charter - Quick Start Guide

Complete this form to establish your Al governance framework

Skills vs. Project vs. Prompt - 1 Pager

Claude prompt vs project vs skills

AI Transformation Playbook - Stage 1 - Knowledge Worker AI Enablement

AI Transformation Playbook

2026 Ski + Tech Summit Professional Program Presentations

Wednesday,
01/14/2026
- Friday,
01/16/2026

Ashley Heather - Growth Elevated 2026 - Longevity For Busy Execs

Longevity For Busy Execs

Victor Cheng - Growth Elevated 2026 - SaaS AI Playbook

How SaaS Companies Can Deliver Better Results For Customers and Run Faster Internally Using AI

2025 Using AI to Drive Revenue Workshop

Wednesday,
08/27/2025

AI Powered GTM - Transformation Workshop

From Failure to AI-Native GTM Success

2025 Ski + Tech Summit Professional Program Presentations

Wednesday,
01/29/2025
- Friday,
01/31/2025

Aaron Ross - Growth Elevated 2025 - Predictable Revenue in An Unpredictable World

Predictable Revenue in an Unpredictable World

Revenue Reimagined - Growth Elevated 2025 - The Great GTM Shift

The Great GTM Shift

Revenue Reimagined - Growth Elevated 2025 - AI Powered GTM

The Evolution of Artificial Intelligence (AI) in Go-To-Market

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We look forward to learning from all types of leaders, investors and advisors. We’ve had great discusions with Founders, CEOs,CFOs, CROs, CTOs Board Directors, Venture Capital Investors, PE Investors and Operating Partners, Executive Coaches and all sorts of Advisors. If your work involves helping Tech Companies win, we want to hear from you!

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