The Power of a Unified Leadership Team: “Why Alignment Beats Headcount”
When a company is growing quickly, it can seem like the solution to every problem is hiring more people. Leaders […]
Are You Burning Money Chasing Growth (Part 1)
A good friend of mine recently asked how we could apply the concept of acquisition to industrial manufacturing. He strongly suspected that his Sales investments weren’t pulling their weight, and he asked me to help him think through the problem. Here is what we came up with.
The Most Dangerous Metric In Marketing
Why is CPL so dangerous you ask? Because, stand-alone, CPL has zero relevance. In fact, you need four other modifying metrics to make CPL relevant and to put it in context. That’s correct – you heard me right – you need four other metrics to make CPL meaningful!
What Offense Are We Going To Run?
The key is to get started – and figuring out how to get started is helped when you have an overall plan. At the highest level, this is a strategy question, and one best determined at the executive level before hiring your Go-To-Market team.
Do You Have A 98 MPH Fastball?
The point of course, was that actions speak louder than words, and client commitment as demonstrated through signed contracts worth $1.5M of ARR speak louder than the complicated story of why the tech is possible.
Are You Driving In The Rear View Mirror?
I recognized the contrast between this legacy way of reporting and today’s best practices when I compared this reporting package with the one that I was helping another client prepare using a modern BI tool. Which would you rather review as an investor or board member?