Knowledge Hub

Sharing our learnings along the way.

The Knowledge Hub – Your Gateway to Engaging Insights and Thought-Provoking Articles.

Gears of Growth

Looking for the Next Stage in Growth – Follow Your Customers

Kevin is responsible for delivering the next several stages of growth for the Company, and acknowledges that “what got us here….won’t necessarily get us to

Marketing Team

January 30, 2021

Gears of Growth

The Gears of Growth

We have found that sustainable revenue growth cannot be achieved by hiring a handful of superstars, achieving individual acts of heroism, or by implementing a

Marketing Team

July 20, 2020

Lessons from the Journey

Leading Through Difficult Times

This post focuses on building culture as a key strategy for difficult times and is the first of three blog posts on the topic of

Marketing Team

April 30, 2020

Growth Economics

Are You Burning Money Chasing Growth (Part 1)

A good friend of mine recently asked how we could apply the concept of acquisition to industrial manufacturing. He strongly suspected that his Sales investments

Marketing Team

February 20, 2020

Growth Economics

The Most Dangerous Metric In Marketing

Why is CPL so dangerous you ask? Because, stand-alone, CPL has zero relevance. In fact, you need four other modifying metrics to make CPL relevant

Marketing Team

December 8, 2019

Gears of Growth

What Offense Are We Going To Run?

The key is to get started – and figuring out how to get started is helped when you have an overall plan. At the highest

Marketing Team

October 22, 2019

Lessons from the Journey

Do You Have A 98 MPH Fastball?

The point of course, was that actions speak louder than words, and client commitment as demonstrated through signed contracts worth $1.5M of ARR speak louder

Marketing Team

June 17, 2019

Growth Scaling

Are You Driving In The Rear View Mirror?

I recognized the contrast between this legacy way of reporting and today’s best practices when I compared this reporting package with the one that I

Marketing Team

February 19, 2019

Crossing the Chasm

Nobody Wants To Buy Your Product

This solution to specific pain points was far more effective than showcasing the features of our wonderful product. In fact, as time went on we

Marketing Team

December 13, 2018

Lessons from the Journey

The Birthday Cake of Complexity

In the end we had six layers which, when stacked on top of each other, resembled a killer birthday cake.

Marketing Team

June 3, 2018

Eric Morgan – Former CEO of Workfront

Eric Morgan shares how as CEO he grew ⁠⁠⁠⁠⁠Workfront⁠⁠, a SaaS project management platform 5X in five years, and set […]

Growth Elevated Leadership Podcast

Eric Morgan - Former CEO of Workfront

00:00 / 32:23

Trail Marker: Cap Table Vietnam

Does closing your next round feel as hard as finding a good outcome for a losing land war in Asia? […]

Growth Elevated Leadership Podcast

Trail Marker: Cap Table Vietnam

00:00 / 20:14

Scott Stone – Former Chief Strategy Officer of Chargeback

Wondering how to proactively position your company to be acquired some day? Strategic partnerships are a tried and true strategy. […]

Growth Elevated Leadership Podcast

Scott Stone - Former Chief Strategy Officer of Chargeback

00:00 / 40:19

Trail Marker: The Struggle

Frustrated? Exhausted? Feel like you have nobody to turn to who can understand what you are going through? Welcome to […]

Growth Elevated Leadership Podcast

Trail Marker: The Struggle

00:00 / 08:27

John Munro – Former CEO at Chargeback.com

John Munro shares how as CEO he grew ⁠⁠⁠⁠Chargeback⁠, a company that helps retailers manage credit card disputes, into a […]

Growth Elevated Leadership Podcast

John Munro - Former CEO at Chargeback.com

00:00 / 34:47

Jonas Fridrichsen – Former CRO at VerityStream

What is Product Market Fit? How do you know when you have it? In this episode, Jonas Fridrichsen, a multiple […]

Growth Elevated Leadership Podcast

Jonas Fridrichsen - Former CRO at VerityStream

00:00 / 33:20

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We look forward to learning from all types of leaders, investors and advisors. We’ve had great discusions with Founders, CEOs,CFOs, CROs, CTOs Board Directors, Venture Capital Investors, PE Investors and Operating Partners, Executive Coaches and all sorts of Advisors. If your work involves helping Tech Companies win, we want to hear from you!

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